Fair · announcement
The 8th Licensing China runs 31 March - 2 April 2027 at Shenzhen World (Bao'an), organised
The 8th Licensing China runs 31 March - 2 April 2027 at Shenzhen World (Bao'an), organised by Messe Frankfurt (HK) alongside the Shenzhen Toy Show and Baby Show. The 2026 cluster covered 130,000 sqm with 1,495 exhibitors from 8 countries and 77,031 buyers from 83 countries.
SourceFair · announcement
The expo showcases 600+ licensed IPs across cartoon and anime, cultural and arts, brand li
The expo showcases 600+ licensed IPs across cartoon and anime, cultural and arts, brand licensing and celebrity licensing, plus licensed derivatives. It evolved from the cartoon-IP zone of the Guangzhou Toy Fair founded in 1989 and moved to Shenzhen in 2020.
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